Clean Beauty 101: What You Need To Know
Clean beauty is associated with natural beauty, green beauty, and all other types of beauty that deviate from the norm. But at its core, what does the clean beauty movement stand for? Since there’s no legal or official definition, many brands have taken it upon themselves to define clean beauty according to their agendas. But some do are good clean beauty brand which are defining the clean beauty market. It’s time to settle this debate once and for all. So, what is clean beauty? What is clean beauty? According to Matin Roy of mStudio NYC, there are four criteria for a clean beauty product: Clean is not harmful Period (naturally occurring, not synthetic) Aesthetic natural (nothing artificial) Proven effective (science-based) This definition encompasses ingredients that cleanse, tone, and brighten skin without further exposure to any harmful ingredients. If you are looking for clean aloe vera soap , then checkout Urvija . Clean beauty means just that, everything from the ingredients